If you mean that it's only for girls or women, no, it's aimed at anyone who wants to join. But if you mean that a lot or most of the images and topics on it are things you might typically describe as 'girly', yes, it does seem to be working out that way. For instance, just clicking on it at random I find stories about fingernails, aerobic workouts, interior design and cute puppies.

But if you explore the site it has more variety than you may think. If you look under the 'Everything' tab there is a long list of topics, including science and nature, and even a section called 'geek' - though even that page seems to have a lot of jewellery pictures on it!

Still, it's quite a new site and images are being added to it every day, so it could end up quite different to the wasy it is now. And of course anyone can put their collections on it, so the content is driven by the users.